Bitcoinology: Building Momentum

The past two weeks have been another strong step forward for Bitcoinology, and I can feel the project continuing to grow in both structure and confidence.

During this sprint, I focused on building out both content depth and variety. I created five new posts covering topics like self-custody, hot wallets, cold storage, diversification, and blocks. Instead of repeating ideas I’ve already explained, I worked to make each post more specific and intentional. For example, rather than re-explaining what a wallet is, I focused on how people can benefit from them and the trade-offs involved. This helped the content feel more layered, where each post adds something new rather than repeating the same foundation.

Alongside these posts, I created three reels, which have continued to be one of the most effective ways to reach new people. These reels focused on simplifying complex ideas through analogies, like comparing the Bitcoin ledger to a globally shared Google Doc, explaining cold storage as a vault, and public and private keys being compared to mailing keys and addresses. This approach has made the content more relatable and easier to understand, especially for beginners. I’ve started to feel much more comfortable speaking on camera, which is something I was initially unsure about. Recording, editing, and planning these reels has become a much smoother process, and I can see how important short-form video is for growth.

One of the biggest improvements I made during this period was organization. As the page continues to grow, I realized new visitors need a clear way to navigate the content. I created a new highlight called “Technology” to group together more technical concepts like nodes, the ledger, and how Bitcoin functions behind the scenes. This makes the page feel more structured and helps guide people depending on what they want to learn.

In terms of growth, the account has continued to move in a positive direction. Over the past two weeks, I gained eight new followers. While that number may seem small, several of those followers are accounts with much larger audiences, which feels like a meaningful step forward for a page at this stage. It shows that the content is reaching the right people. Overall, the account has reached around 3.7K views, which reinforces that the content is being seen beyond just my immediate circle. 

Another encouraging sign has been the increase in engagement from non-followers. More people who don’t already follow the account are viewing and interacting with the content, which tells me the posts and reels are being pushed to a broader audience. 

I also found it interesting that my top 5 successful posts have all been reels I have made.

Although I didn’t have any formal meetings during this sprint, I’m looking ahead to the Bitcoin 2026 Summit in Washington, D.C. this September. That event feels like a motivating milestone. My goal is to continue growing and refining Bitcoinology so that by the time I attend, I have a strong, well-developed platform that reflects the work I’ve been putting in. Portfolios are key in the professional world. It’s exciting to think about connecting this project to a larger community in person. 

Overall, this phase has been about momentum. The content is becoming more refined, the structure of the page is improving, and I’m gaining confidence not just in creating posts, but in explaining Bitcoin clearly and intentionally. Bitcoinology continues to shift from being just a project into something more consistent and purposeful.

I’m excited to keep building, keep learning, and keep sharing the process.